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Sunday, January 21, 2018

Nurse Messenger Media Training

In the new media landscape, there are countless opportunities to be quoted as an expert in your field. The professional benefits of engaging with the media are many, but how can you be sure that you make a great impression, give a useful soundbyte, and come across as a polished speaker? The GW Nursing Center for Health Policy and Media Engagement’s acclaimed media training is built around one key skill: strategic messaging.

When you learn to identify the core information you want to convey and use basic techniques to ensure you get your points across, the possibilities for media exposure are endless.

Meet the Experts

Our experienced trainers have 10 years of media training experience and over 30 years of broadcast experience. Center co-directors Diana Mason, PhD, RN, FAAN, and Barbara Glickstein, MPH, MS, RN, co-host and co-produce the award-winning radio show, HealthCetera. They have both been used as experts in a huge variety of media coverage, from Entertainment Weekly to national public television and major print publications.

As media makers, they know what works and train clients to give interviews that leverage their power to reach the public to advance conversations about health and health policy.

What You Will Learn

We customize our training to fit your needs, whether you need one-time training and prep for an on-camera interview or a series of training workshops to help your organization develop key messaging. We are experts in building skills on television interviews, radio interviews, print & online interviews, using social media and blogging, and can tailor our training to you.

The Nurse Messenger Media Training provides nurses the tools, skills, and confidence necessary to participate in the media’s coverage of health issues, and to reach the public with their messages.

Through an interactive, custom-designed program, participants are trained in messaging for media, practice on-camera work, discuss social media, build a media rolodex, learn how to pitch and maintain relationships with media, how to hand specific media requests and set media goals.

Nationally, we are creating a corps of nurses trained and ready to engage the media in health-care issues so their voices are heard on TV, radio, in print, or online when health issues are discussed.

For more information about our nurse messenger media training, email nursingpolicy@gwu.edu

Testimonials

Lynn Babington, PhD, RN, RWJF Executive Nurse Fellow, 2013 Cohort
Dean and Professor, Fairfield University School of Nursing

The School of Nursing faculty at Fairfield University were fortunate to work with master media experts, Barbara Glickstein and Diana Mason to perfect our skills in creating and articulating powerful messages.  Not only did we all learn new ways of crafting successful messages, but also the process was fun!

Nancy Rudner, DrPH, APRN
Nurse coach and writer, HealthAction

The media training by Center for Health Media and Policy gave me awesome skills for getting out key messages. I learned how to refine and focus messages, cultivate my role as a messenger, and how to be comfortable with a wide range of media.  This is essential training for any nurse who wants to be effective as a change agent.

 

Chelsea Savage, DNP, MSHA, RN, CPHRM
The Nurse Messenger Media Training introduced me to the significance of the message and messenger as a  catalyst for change. I had no idea at the time how important my training would prove to be. In 2017 I ran for Delegate at the Virginia State House. My messenger training proved crucial in finding the voice I needed in my campaign. I was proud of my campaign; although I came in second out of a field of 4 my message still remains and was picked up by national as well as local media.  Thank you so much Barbara Glickstein and Diana Mason for the skills you taught me and for believing in me and supporting me. Chelsea Savage, DNP, MSHA, RN, CPHRM