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Tuesday, November 21, 2017

Nurse Messenger Media Training

In the new media landscape, there are countless opportunities to be quoted as an expert in your field. The professional benefits of engaging with the media are many, but how can you be sure that you make a great impression, give a useful soundbyte, and come across as a polished speaker? The GW Nursing Center for Health Policy and Media Engagement’s acclaimed media training is built around one key skill: strategic messaging.

When you learn to identify the core information you want to convey and use basic techniques to ensure you get your points across, the possibilities for media exposure are endless.

Meet the Experts

Our experienced trainers have 10 years of media training experience and over 30 years of broadcast experience. Center co-directors Diana Mason, PhD, RN, FAAN, and Barbara Glickstein, MPH, MS, RN, co-host and co-produce the award-winning radio show, HealthCetera. They have both been used as experts in a huge variety of media coverage, from Entertainment Weekly to national public television and major print publications.

As media makers, they know what works and train clients to give interviews that leverage their power to reach the public to advance conversations about health and health policy.

What You Will Learn

We customize our training to fit your needs, whether you need one-time training and prep for an on-camera interview or a series of training workshops to help your organization develop key messaging. We are experts in building skills on television interviews, radio interviews, print & online interviews, using social media and blogging, and can tailor our training to you.

The Nurse Messenger Media Training provides nurses the tools, skills, and confidence necessary to participate in the media’s coverage of health issues, and to reach the public with their messages.

Through an interactive, custom-designed program, participants are trained in messaging for media, practice on-camera work, discuss social media, build a media rolodex, learn how to pitch and maintain relationships with media, how to hand specific media requests and set media goals.

Nationally, we are creating a corps of nurses trained and ready to engage the media in health-care issues so their voices are heard on TV, radio, in print, or online when health issues are discussed.

For more information about our nurse messenger media training, email


Lynn Babington, PhD, RN, RWJF Executive Nurse Fellow, 2013 Cohort
Dean and Professor, Fairfield University School of Nursing

The School of Nursing faculty at Fairfield University were fortunate to work with master media experts, Barbara Glickstein and Diana Mason to perfect our skills in creating and articulating powerful messages.  Not only did we all learn new ways of crafting successful messages, but also the process was fun!

Nancy Rudner, DrPH, APRN
Nurse coach and writer, HealthAction

The media training by Center for Health Media and Policy gave me awesome skills for getting out key messages. I learned how to refine and focus messages, cultivate my role as a messenger, and how to be comfortable with a wide range of media.  This is essential training for any nurse who wants to be effective as a change agent.

Chelsea Savage, MS, RN, doctoral candidate
Assistant Commissioner on
 Government Affairs at Virginia Nurses Association

This media training made lasting changes in my communication style. Barbara and Diana taught me that without proper messaging my voice could not be heard. I learned that camera, print, or radio time was not enough to give you a voice because competing interests of the interviewer frequently are working to use your voice for their own purposes.  My media skills were put to the test since this training in 2010.  I was tapped to be co-chair of Nurses for Obama, have been interviewed on NPR,  published an article in the Richmond Times Dispatch on the benefits of the Patient Protection and Affordable Care Act (PPACA), and have had multiple radio appearances speaking to health care reform.