This is a guest post by Linda Kamateh who is a recent graduate of Syracuse University’s Newhouse Executive Master’s in Communications Management Program and a Senior Media Associate at NewYork-Presbyterian Hospital.
I just completed my graduate studies at Syracuse University’s Newhouse Executive Master’s in Communications Management Program. I’ve spent the last year reading lengthy research studies and interviewing health care public relations professionals for my capstone on this topic. From this extensive research, I’ve compiled a list of the Seven Must Haves to launch a social media health campaign.
Engagement with your audience is key and I discovered that while most of the communicators I spoke with use social media to post materials they are unclear or unable to use these mediums to engage with their audiences. The unique benefit of using social media outlets such as Twitter and Facebook is audience engagement.
Below are seven concepts that health care communicators should consider when developing social media campaigns or integrating social media into an existing mass media outreach effort to maximize engagement.