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March. It’s now officially spring. Division One NCAA mens’ college basketball starts and we have the March 31st deadline to sign-up for health insurance through the Affordable Care Act.

With so much competition, those running the media campaign to get people to sign-up for health insurance know that the traditional use of PSAs to get your message across just won’t do it anymore.

Last week, President Obama appeared on the Funny Or Die series to reach a younger audience about signing up for health insurance. Young adults ages 18 to 34 are the least likely to be insured (nearly 30 percent in 2012) and the most likely to pay premiums without costing the system much. The 13 million views on the “Between Two Ferns” video in less than 24 hours resulted in driving a 40% increase in visits to healthcare.gov site.

Yesterday, President Obama appeared by live feed from the White House on the Ellen DeGeneres Show asking mothers to reach out to their kids and telling them to sign up for Obamacare.

The Ellen Show draws 3.5 million viewers  daily.

“Moms out there, email your kids if they don’t have health insurance and tell them to at least check it out, because they may be pleasantly surprised that it’s much more affordable than people thought.”

Yesterday, President Obama also had a taped appearance on ESPN Radio’s Colin Cowherd show The Herd, to reach a wider young male audience. When asked about his recent unconventional appearances he said that as president “you have to remind yourself of the wonderful people that you are supposed to be serving, who have a sense of humor, and aren’t thinking every day about position papers.”

President Obama also talked about his picks in the NCAA men’s college basketball tournament. He promised to reveal his picks for the women’s college basketball tournament next week.

March Madness. I think the President understands that if you can figure out the brackets, braketology, you can certainly go to healthcare.gov and sign-up for health insurance.

 

[youtube http://www.youtube.com/watch?v=_JMkm-DKQeU]   March. It's now officially spring. Division

rubinThe Rubin Museum of Art has launched an exciting new exhibition called Bodies in Balance. It’s the most comprehensive exhibition of Tibetan medicine that has been staged in the U.S. It’s an interactive and creative exhibition that includes opportunities for people to assess their own ‘life forces’ and learn about what can bring their bodies in balance through foods, herbs, meditation and other traditional Tibetan approaches to health and healing. And, of course, one is able to view various works of art that portray the philosophy and approaches to Tibetan medicine.

Tonight on Healthstyles, producer and moderator Diana Mason, PhD, RN, discusses the exhibition and related special events with Tim McHenry, Director of Public Programs and Performance at the museum, and Jon Van Alphen, the museum’s Director of Exhibitions, Collections and Research.  The Rubin Museum focuses on art of the Himalayas and is a gem in the heart of Manhattan. Bodies in Balance opened on March 15th and will continue until September 8th.

Tune in tonight at 11:00 on WBAI, 99.5 FM (www.wbai.org), or click here to listen anytime:

Healthstyles is sponsored by the Center for Health, Media & Policy at Hunter College.

The Rubin Museum of Art has launched

Technology is increasingly converging with the needs and desires of older adults to age in place.  Seniors are living longer, and want to stay in their own homes, but with more families living further apart, coupled with fewer providers and caregivers, new models are needed to help older people remain healthy at home.

Technology has emerged as one of those models. according to Katy Fike Ph.D. co-founder of Aging2.0, a global innovation network and accelerator program. Fike spoke about the future of tech and aging during a keynote presentation at the American Society on Aging conference last week.

“How do we do more with less?” she asked the audience in San Diego. With the need to serve more people and keep them engaged and healthy, tech innovation is one solution. “We’re not just walking around with supercomputers in our pocket,” she said, holding up her iPhone. “We’re walking around with doctors and health providers in our pocket.”

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Digital health is bringing more healthcare into the home and on the go, letting providers take care of people in non-traditional ways — and helping more people take better care of themselves.  Wearables — like fitness trackers — are becoming more common, and remember, seniors were the first to embrace wearables, she joked, referring to the Personal Emergency Response System, or PERS.

“What’s good about this trend is that it’s really making it permissible for people to wear technology that helps to monitor their health.” Fike said wearable tech sends a message that the user is fit, active, and proactive about his or her health.

Our smart phones are connected to our smart homes, she pointed out – we can turn off the lights or raise or lower the thermostat when we’re not home – and there’s a great deal of excitement about the potential to use some of this knowledge to help seniors live more safely. We’re learning how to have new forms of communication on a daily basis, she said. We’re also learning about new social models through technology.

The need to cut healthcare costs, enhance provider workflow, and huge demand for faster, error-free, efficient healthcare delivery, is fueling the healthcare provider IT market worldwide. The global healthcare IT market is expected to grow from $99.6 billion in 2010 to $162.2 billion in 2015, according to research and consulting firm MarketsandMarkets. Additionally, the wearable electronics industry is expected to surge from $14 billion in 2014 to over $70 billion in 2024. Healthcare, which includes medical, fitness and wellness, will continue to dominate this area.

From remote patient monitoring to smartphone apps that let users track and manage chronic conditions, “tremendous things can happen when we bring these two worlds together,” Fike said.

However, developers must figure out what older adults really need, she added. And, how do we refine these products to make them work better for seniors?   And what do seniors need for prolonged independence, ongoing engagement and more involvement in their health?

Fike believes we are entering an era of technology-enabled ADLs and IADLs. She showed off a digitally-enhanced spoon by Liftware, which helps people with Parkinson’s and other neurological conditions eat independently. New bathing devices make it safer and more dignified for older adults to manage personal hygiene. Disposable adult briefs have embedded chips that monitor infection and dehydration.

There are thousands of health apps that can help seniors and their caregivers — like those which connect users with schedule moderately-priced housekeeping, transportation on demand, and facilitate medication management. Hundreds of innovative entrepreneurs are developing technology that makes aging easier, managing health more seamless, and reward healthy habits.

“Technology won’t replace humans,” she stressed. “What it will do is allow us to re-allocate scarce human resources.”

Technology is increasingly converging with the needs