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Alison Greenberg, RN, BSN has a strong interest in integrative health care. She will be a contributing blogger for the CHMP. This is her first post for us.

Having had a long-standing appreciation for integrative medicine, I welcomed the opportunity to attend the 2012 Integrative Healthcare Symposium, held in NYC this past weekend.

The conference included the usual array of compelling messages by impressive speakers – including Jeffrey Bland, Dean Ornish, Leo Galland, Mimi Guarneri, Mark Hyman, Robert Rountree, Devra Davis and Joan Borysenko among many others. Common threads included the importance of healthy lifestyle (diet, exercise, social support), a close look at gut flora and its effects on the body and the growing knowledge base supporting mindful meditation.

In light of our ashamedly high healthcare costs coupled with the deafening federal deficit, Health Care Reform and the Affordable Care Act were also given significant attention by many speakers, including John Weeks, Kenneth Petellier, Susan Luck and  Dean Ornish. In fact, the ACA is colored with language referring to  “integrative health care” and use of “licensed CAM providers” throughout its contents.

Kenneth Petellier focused his entire talk on framing integrative approaches as monetary investments to fortune 500 companies – and viewing employee health as a valuable way to reach many people. He is currently conducting studies within corporate clinics to look at patient outcome and cost-benefits of integrative models over time.

John Weeks highlighted the integrative community’s ideal position to provide a much needed emphasis on prevention, health promotion and patient satisfaction. Holistic care promotes self care, self efficacy and can improve one’s ability to cope. Looking outside the pharmaceutical and procedural box, it also improves quality while lowering cost.

Many have imagined a world in which health providers got paid for their supposed goal – to elevate and maintain the health of the population. Now, for the first time, we may be in for a paradigm shift away from the billable fee-for-service visit. As the ACA’s payment structure kicks in that supports keeping people healthy, an integrative approach “will be an asset,” Says Ken Paulus of Allina, which cares for one third of Minnesotans.

In a system that devalues wellness and preventive care, the Patient-Centered Medical Home may serve as a useful model for integrative practitioners. PCMH’s are clinics that provide highly accessible, continuous and comprehensive care that focuses on healthy outcomes. More importantly, they are recognized by the NCQA (non-profit devoted to quality care) and PCMH status is quickly becoming a significant reimbursement label.

The PCMH model provides unassigned dollars that aren’t connected to a provider or a procedural code. You can use the money and distribute it within a practice as you wish.

Weeks focused on several healthcare center examples – including Tom Trompeter’s Healthpoint, a PCMH which has been using naturopathic doctors, acupuncturists, nutritionists, massage, and groups for 15 years and serves 65,000 patients a year in the Washington area.

Ira Zunin’s Manakai O’Malama Center in Honolulu, Hawaii is another great example of the PCMH’s ideal framework for an integrative setting – even when it includes unlicensed traditional healers. Zunin says of the integrative community: “we’ve always been looking at everything with a bigger tool set, with a focus on health. We are oriented to this model. We’re oriented to teams.”

There are definitely challenges ahead, as many still fight these policy reforms, and as providers attempt to gain PCMH status, but as a new nurse dedicated to holistic care, I was pretty inspired by this whole discussion.

Tomorrow – how does collaboration fit in?

Alison Greenberg, RN, BSN has a strong

The first official posters of the upcoming spy film Agent Vinod starring Bollywood megastars Saif Ali Khan and Kareena Kapoor are out!

first-song-ill-do-the-talking-agent-vinod-5be78The first poster depicts Saif Ali Khan in “his character” as a classy and masculine spy “with a pistol in each hand”. As the Hindustan Times put it “the poster gives the feel of a Bond film” gone Bollywood.

The second poster portrays a still of Kareena Kapoor during her mujra preformance. As stated by Gather Celeb News Channel, Kareena “certainly looks the part, clad in a pink gharara and putting on a sultry stare”.

The movie poster is the quintessence of seduction. With her tousled chocolate hair, flawless tan skin, delicately blushed cheeks, enticing and inviting blue eyes that lock yours, and slightly parted full luscious rose-pink lips, Kareena is at once alluring, desirable, cherubic, and provocatively tempting. She embodies the limited standard of beauty-youthful, light-skinned, and slender- all of which are characteristics that women seek to attain.

The subtle use of natural light allows for dispersed illumination in the picture. The object of focus-Kareena-is light and luminous while on the contrary all else is comparatively dark. Furthermore, the soft diffused light makes the photo appear natural and realistic. This allows the viewer to believe that however fantasy-like the image may appear it is in effect attainable.

Kareena is dressed in a very revealing fashion. She is objectified to such a level that she is basically reduced to body parts. This renders her present solely to satisfy men-in the most physical sense. Her apparent sexuality is trying to help sell the product [the movie Agent Vinod]. In actuality though, one has to wonder whether the advertisement is aiming to sell the product or the woman.

exclusive-hot-hq-poster-of-kareena-kapoor-from-agent-vinodThe fact that Kareena is pictured as doll-like, looking up at the camera all wide-eyed with pouting lips infantilizes her. Infantilizing women in advertisements like so confines women from growing up. Thus, they are constantly controlled.

Her portrayal as being submissive and inferior supports the stereotype of women being vulnerable with their male counterparts supposed to be aggressive and dominant. Images as such (whether intentionally or accidentally) promote/condone violence that is gender-based, with women as victims and men as perpetrators.

People often wonder how to challenge such pervasive ideas about gender-based violence. Innovative filmmaker Nancy Schwartzman has found one way.

Seeking to call attention to gender-based violence, Schwartzman has created a critically acclaimed short film, THE LINE and it’s companion media campaign to empower young leaders to end sexual violence. Together, the film and new media effort are known as The Line Campaign, and the campaign has gained quite a bit of positive press for its efforts.

Schwartman presents her film and new media campaign on February 23, 2012 at the CUNY-School of Public Health at Hunter College, sponsored by the Center for Health, Media and Policy.  The event is free, but organizers ask that you RSVP as seating is limited. You can RSVP to: centermediahealthpolicy [at] gmail [dot] com.

~ Guest blogger Monica Thaller is a BA student at Hunter College. She is pursuing a double-major in Religion and Community Health. She blogs at Desi Health & Wellness, where this post originally appeared.

The first official posters of the upcoming

On February 23, 2012 Nancy Schwartzman will present her critically acclaimed short film, THE LINE and it’s companion media campaign to empower young leaders to end sexual violence. The film is our first event in the Center for Health, Media & Policy’s HEALTH in FILM & NEW MEDIA spring series.

THE LINE is a documentary about a young woman – the filmmaker- who is raped, but her story isn’t cut and dry. Not a “perfect victim,” the filmmaker confronts her attacker, recording the conversation with a hidden camera. Sex workers, survivors and activists discuss justice, accountability and today’s “rape culture.” The film asks the question: where is the line defining consent?

Nancy’s WHERE IS YOUR LINE CAMPAIGN believes that documentary films can create social change, with the right partners and the right platforms. WHERE IS YOUR LINE is a non-profit organization and movement that is committed to empowering young leaders to create a world without sexual violence. Nancy will show us how the campaign is creating critical dialogues and new media to inspire action.

Join us for a fascinating and thought-provoking evening!

**************************
CHMP’s Health in Film & New Media Series presents:

the-line_mila-hands
 

THE LINE

  a film and campaign to end sexual violence
Thursday, February 23, 2012 – 6pm
CUNY School of Public Health at Hunter College
MAIN AUDITORIUM, 2nd FLOOR
2180 Third Avenue at 119th Street
New York, NY 10035
Directions: 6 train to 116th OR 4/5/6 to 125th

Event is FREE.
Seating is limited and RSVPs are essential. Please respond as soon as possible: chmp@hunter.cuny.edu

Presentation to follow with Director Nancy Schwartzman

MORE INFO:

THE LINE  is about a one night stand far from home that goes terribly wrong. As the filmmaker unravels her experience, she decides to confront her attacker. Told through a “sex-positive” lens, The Line is a 24 minute documentary about a young woman – the filmmaker- who is raped, but her story isn’t cut and dry. Not a “perfect victim,” the filmmaker confronts her attacker, recording the conversation with a hidden camera. Sex workers, survivors and activists discuss justice, accountability and today’s “rape culture.” The film asks the question: where is the line defining consent? Shown in film festivals around the world, The Line was released in September 2009, and is a top selling film with educational distributor, the Media Education Foundation. http://whereisyourline.org/film/

CENTER FOR HEALTH, MEDIA & POLICY: http://centerforhealthmediapolicy.com/
The Hunter College Center for Health, Media and Policy is an interdisciplinary initiative for advancing the health of the public and healthy public policies through effective interactions with new and traditional media. The Center is a catalyst for shaping professional and public conversations about health and health care by focusing on the intersection between policy and media. CHMP works with public health advocates and health care professionals to raise their voices to influence policies that will create a more equitable and cost-effective health care system.

THIS EVENT IS CO-SPONSORED WITH:
CUNY SCHOOL OF PUBLIC HEALTH: http://www.cuny.edu/site/sph.html
HEALTH PROFESSIONS EDUCATION CENTER: http://www.hunter.cuny.edu/shp/centers/hpec/
HEALTH EQUITY INITIATIVE: http://www.healthequityinitiative.org/

On February 23, 2012 Nancy Schwartzman will