Bullying: Words Can Kill

Tracy Smith is a correspondent for “CBS News Sunday Morning.” She also reports for “48 Hours Mystery.”

It’s a haunting question: what would make perfectly healthy teenagers want to harm themselves, or even take their own life? For hundreds of parents, the answer is bullying, which in today’s world can be more vicious and relentless than ever.  In 2011, the schoolyard bully doesn’t have to stop when the school day ends. She or he can just send a vicious cell phone text, post a humiliating taunt, or email a degrading message and have access to victims at any time or place.

For the last year, I’ve been working with a team of CBS News 48 Hours producers on a special primetime report about bullying in the digital age. It’s called “Bullying: Words Can Kill,” and it’ll air Friday, September 16^th at 8:00 PM on your local CBS station.  It’s an in-depth look at how this serious issue is affecting hundreds of thousands of students across the country—and what parents, educators and legislators can do to help keep children safe.

I started my career at a news program that was watched by teenagers, so I’ve spent a lot of time reporting in middle and high schools. I knew bullying has always been an issue. But I was stunned by how nasty it’s become. Cyberbullying has turned up the heat on peer-to-peer harassment by allowing children to bully each other 24/7. Computers and cell phones now bring children and teens closer to their friends as well as their enemies, sometimes with fatal results.

The things kids say to each other online just floored me. Words designed to cut like knives “you’re gay, you’re fat, you should kill yourself!?” This is middle school! But the internet makes you bolder. You say things you might never say to someone’s face. As a parent you want to say, ‘well, just turn it off!’ But the middle school girls we talked to said they feel compelled to see what people are writing about them. They just can’t turn it off. And its nonstop.

Study after study has shown that bullying can have long lasting effects on a child’s health and wellbeing. The impact on a bullied child’s health is significant and can persist into adulthood.  Victims can experience depression, anxiety, sleep deprivation, loneliness, and increased thoughts of suicide.  Approximately 160 thousand children a year stay home from school out of fear, often negatively impacting their grades and ability to attend the college of their choice. And their oppressors should take note that a bully’s well-being is affected as well.  Bullies are more likely to abuse drugs and alcohol, get into physical fights, abuse their spouses and have criminal convictions as adults.  Regardless of role, victim or bully, health can suffer for a long period of time and possibly a lifetime.

Producers Deborah Grau, Judy Rybak and I spent six months documenting life at Birchwood Middle School in Rhode Island, which is actively developing policies to stop all forms of bullying.  It’s all thanks to 14-year-old Johnny: an aspiring designer who likes to sew, is an avid Lady Gaga fan, and a favorite target of the bullies.  His mother, Lisa has watched his naturally sunny personality dim from the constant bullying he has experienced since he was 10-years-old.  Aware of the problem, Lisa changed schools two times. Then they found Birchwood, the first school to listen and act. But even with the School’s support, while we were documenting his story, Johnny attempted to take his own life. Years of psychic scarring had left him feeling helpless and hopeless, even though he was finally getting the help he needed. Now he wants other children to know that suicide is not the answer, and insists that parents and schools should listen and act quickly. Birchwood School Assistant Principal, Tonianne Moniz agrees and says it’s everyone’s responsibility. “You can’t have a student achieve when they’re going through something like this.”

The heartbreaking story of Jessica Logan underscores that sentiment. 18-year-old Jessie reportedly texted a nude photo of herself to a boyfriend. Sooner after, the photo went public. Jessie wasn’t sure who shared it, that boy she sent it to or several girlfriends at another high school, who may have stolen it from her phone. The resource officer at Jessie’s high school said in a legal deposition that three girls admitted to taking the photo from Jessie’s phone as a joke. Whoever sent the photo, it went viral through four local high schools and Jessie was tormented. Her bullies were relentless, using the internet and cell phones to push her to the edge. On July 3^rd, 2008 Jessie’s mother, Cynthia found her daughter hanging in her closet. Cynthia is now using her grief to make sure other teens don’t suffer the same fate. She is working with legislators in her home state of Ohio to help pass The Jessica Logan Act, which seeks to protect children who are being cyberbullied.

And sadly, as I’m sure you’re aware, Cynthia’s not the only parent who’d lost a child to “bullycide.”  We talked with a whole group of moms and dads whose children took their own lives after being bullied.  I cried my way through those interviews.  As a mom of 2 young children, I can only imagine the pain of knowing your child was so tortured by other kids, by people he or she thought were *friends*, that they saw no other way out. I’m so very grateful to these parents for sharing their stories, and hopeful that, thanks to their efforts, the bullying problem might not be so severe by the time my kids reach their teens.

During this important broadcast on Friday, September 16th at 8:00pm, the producers and I will be on Twitter and Facebook communicating with viewers. Immediately following the broadcast, CBS will host a live Facebook discussion about the report (9pm). We sincerely hope to inspire ongoing discussions in homes and schools around the country about what can be done to protect America’s children from the devastating effects of bullying.  Further information about the show can be found on our webpage

Tracy Smith is a correspondent for "CBS

Remembering Bruce Dan, MD, a world-class medical communicator

William M. Silberg, is a strategic publishing and communications consultant with 30 years experience in health, medicine, health policy and science, in both the professional and consumer sectors.

“Do not go where the path may lead. Go instead where there is no path and leave a trail.” Ralph Waldo Emerson

Indulge me a moment while I ask you to join me in noting the far-too-soon passing of Dr. Bruce Dan,who died last week at age 64 of complications from a bone marrow transplant that he’d had last year as part of his treatment for leukemia.

Bruce was many things. A top CDC researcher,he was a leader of and often a spokesman for the team that helped to establish the link between toxic shock syndrome and the use of tampons, leading to design changes that no doubt saved lives. He then became a senior editor at JAMA, which is where I met him in the mid-1980s when I was in charge of science information for the AMA’s journals. He followed that with a fruitful stint as a broadcast journalist, first on TV in Chicago and later for the Medical News Network, a direct-to-physicians service that presaged many of the online medical information services common today. Along the way, he was awarded a prestigious Benton Fellowship at the University of Chicago, the CDC’s highest award for epidemic investigation and the US Public Health Service Commendation Medal.

This would have been plenty for anyone. But Bruce also was a great friend, a willing and patient mentor to me and many others, and he had an absolutely wicked sense of humor. He had a special affection for puns and pop-culture references, which I shared and which now and then found their way into his commentaries and editorials.

Bruce was an intellectually fearless participant in the weekly manuscript meetings at JAMA in which a room packed with incredibly smart editors weighed which papers, among the boxfuls (they came in the mail in those days) would make it into the precious editorial well (we worried about words on paper and page counts in those days).

Admittedly, sometimes these meetings were a tad dry for a non-physician, non-scientist like me. I was a journalist by training and though my expertise and point of view were highly valued, I certainly didn’t have the chops to weigh in on a manuscript’s technical worth or scientific or clinical worth. But I can’t recall a more enjoyable or educational experience than watching Bruce, his boss (and later mine) JAMA Editor-in-Chief George D. Lundberg, MD, and some of the other editors go at it in defending or picking apart this paper or that. It got heated sometimes, but it was the heat of expert intellectual passion, focused on trying to get the best in scientific and clinical research, policy and perspective to JAMA’s hundreds of thousands of readers (we called them readers in those days).

I missed Bruce greatly after he left JAMA, though I was fortunate enough to stay in touch during his time as a TV reporter and a Benton Fellow (my wife had been a Benton in a prior class, and we were only too happy to take advantage of alumni perks). And we stayed in touch, though increasingly infrequently, as Bruce pursued his other careers, including stints as a consultant and much sought-after speaker.

I was reminded by Bruce’s New York Times obituaryof other aspects of his remarkably diverse background. He earned his bachelor’s degree from MIT, in aeronautics of all things, then got a master’s degree from Purdue in biomedical engineering. Naturally, he decided to become a physician, gaining his MD from Vanderbilt in 1974.

Sometimes, when someone has a background and career than span so many different disciplines and interests, any one of which could easily have made for a highly successful professional life, it’s easy to wonder why he’d choose to move on to different challenges.

But the answer is just as easy, at least in Bruce’s case. Bruce was, at heart, a storyteller, in the very best sense of the words He knew the value of narrative as a powerful tool to inform, teach, lead and influence. He did this, consistently and exceptionally well, whether his target audience was researchers, clinicians, consumers, policymakers, his colleagues in those manuscript meetings, or folks like me who consider ourselves lucky to have had someone like him in our lives, if all too briefly.

Perhaps most remarkably, he even did it on his blog from the time he was diagnosed with leukemia until, with the help of his beloved wife, Lisa, an ABC correspondent whose generosity is something that my family and I know about first-hand, just before his untimely death.

I commend the blog to you as study in courage, grace, highly effective storytelling and numerous teachable moments. Although heartbreaking because we know the ending, it’s sober, optimistic, instructive, philosophical and often funny as hell – everything a great narrative should be.

William M. Silberg, is a strategic publishing